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Prudential Douglas Elliman On-Site Sales and Marketing

575 Madison Avenue
New York, NY 10022
Phone: (212) 702-4060
Fax: (212) 702-4092

Andrew Gerringer
Managing Director, Development Marketing Group

The key to successfully marketing and selling a property is the ability to carefully plan and implement a strong marketing program that responds to current market conditions. Since the early 1980s, Douglas Elliman's experienced residential on-site marketing and development professionals have been assisting investors and developers bring their unique properties from the concept stage through the eventual closing of each individual unit. Our proven track record of success in every product category and price range from affordable to luxury supports our unparalleled commitment to the clients we serve.

Douglas Elliman, New York's premier, full-service real estate firm, offers quality, personal service, flexibility, and hands-on attention to detail, all of which add tangible value to a property. Our extensive experience, combined with our vast business network and high standards of professionalism, virtually assures the success of your project.

Douglas Elliman's on-site sales and marketing division offers an array of comprehensive services, including:

Market Planning
We produce a marketing plan which will become the blueprint for your entire marketing effort. All aspects of the plan are formulated with the specific requirements of the project and the developer in mind.

Product Design
We work with architects and developers on floor plans, specifications, and amenities in order to enhance a building's marketability.

Budgets and Schedules
We implement a comprehensive marketing budget based on the sales and marketing strategy which may include advertising, model apartments, sales office design, collateral materials, sales commissions and marketing fees.

Pricing
We work closely with you to develop a pricing strategy that takes into consideration the status of the market while achieving the sell-out goals.

Offering Plan
We provide expert advice and recommendations in drafting the offering plan and sales contract so that these documents are understandable to prospective purchasers and their attorneys, while at the same time protecting the interests of the sponsor.

Financing
We assist you in obtaining either construction financing or end loan financing.

Market Analysis
We provide you with our detailed Douglas Elliman Manhattan Report plus any other relevant market data.

Whatever your specific needs, Douglas Elliman's highly-trained team will work closely with you to market and sell your property.
Prudential Douglas Elliman On-Site Sales And Marketing


The key to successfully marketing and selling a property is the ability to carefully plan and implement a strong marketing program that responds to current market conditions. Since the early 1990s, Prudential Douglas Elliman's experienced residential on-site marketing and development professionals have been assisting investors and developers bring their unique properties from the concept stage through the eventual closing of each individual unit. Our proven track record of success in every product category and price range from affordable to luxury supports our unparalleled commitment to the clients we serve.

Prudential Douglas Elliman, Long Island's premier, full-service real estate firm, offers quality, personal service, flexibility, and hands-on attention to detail, all of which add tangible value to a property. Our extensive experience, combined with our vast business network and high standards of professionalism, virtually assures the success of your project.

Prudential Douglas Elliman's on-site sales and marketing division offers an array of comprehensive services, including:

Market Planning
We produce a marketing plan which will become the blueprint for your entire marketing effort. All aspects of the plan are formulated with the specific requirements of the project and the developer in mind.

Product Design
We work with architects and developers on floor plans, specifications, and amenities in order to enhance a building's marketability. In addition we will recommend upgrade items and prices for each product type being offered.

Budgets and Schedules
We implement a comprehensive marketing budget based on the sales and marketing strategy which may include advertising, model homes, sales office design, collateral materials, sales commissions and marketing fees.

Pricing
We work closely with you to develop a pricing strategy that takes into consideration the status of the market while achieving the sell-out goals.

Offering Plan
We provide expert advice and recommendations in drafting the offering plan and sales contract so that these documents are understandable to prospective purchasers and their attorneys, while at the same time protecting the interests of the sponsor.

Financing
We assist you in obtaining either construction financing or end loan financing.

Market Analysis
We provide you with our detailed Prudential Douglas Elliman Market Analysis Report plus any other relevant market data that may be needed for retail pricing and or bank financing.

Whatever your specific needs, Prudential Douglas Elliman's highly-trained team will work closely with you to market and sell your developments

 
 
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