Question: What’s most important in real estate: location, a fireplace, light, or a school district?
Answer: Actually, whether they’re selling or buying, most people say price is most important.

Sellers and buyers who want the best price seek out Lorraine Iannello. For example, when she represented one seller, Lorraine negotiated multiple offers, resulting in a closing price of 15 percent above the asking price. In another case, when she represented a buyer, Lorraine saved the buyer more than 15 percent off th...